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Quality products and services
The Bread Club, established in 2018, brings contemporary artisanal baking to Singapore through two carefully curated bakery locations dedicated to creating exceptional breads, cakes, and pastries. The brand represents a commitment to traditional baking techniques executed by skilled bakers who approach their craft with passion and expertise, preparing fresh products daily that showcase the true potential of quality ingredients and time-honored methods. The JEM location at 50 Jurong Gateway Road extends this dedication to the Jurong East community, providing convenient access to bakery-fresh selections for residents and visitors alike. Every morning, The Bread Club's specialized bakers showcase their expertise by skillfully preparing and baking various types of bread, cakes, and pastries that reflect both technical proficiency and creative innovation. The relatively recent establishment of The Bread Club demonstrates Singapore's evolving appreciation for artisanal baking and willingness to patronize bakeries that prioritize quality and traditional techniques over mass production and artificial ingredients.
The bakery's selection encompasses a diverse range of breads, cakes, and pastries that cater to various preferences and occasions. Freshly-baked breads showcase traditional techniques and quality flour sourcing that results in complex flavors and satisfying textures. The cake selections range from simple everyday offerings to special occasion creations that demonstrate technical proficiency and flavor innovation. Pastry selections showcase the bakers' ability to work with delicate doughs and precision timing, creating products that balance flakiness, moisture, and flavor complexity. The commitment to daily fresh baking ensures that customers always encounter products at their peak, with flavors and textures optimized through careful sourcing and preparation. The menu likely evolves seasonally and regularly, reflecting the bakers' creative approach to ingredient utilization and flavor combinations that keep loyal customers returning for new discoveries.
Located at JEM, The Bread Club creates a gathering space where artisanal baking culture intersects with Singapore's evolving food consciousness. The bakery's social media presence on Facebook and Instagram provides regular updates about products, promotions, and new creations, fostering community connection with followers interested in supporting local artisanal producers. The convenient Jurong East location makes The Bread Club accessible for morning purchases, afternoon treats, and special occasion preparations. Whether seeking daily bread staples, indulgent pastries, or impressive cakes for celebrations, The Bread Club delivers artisanal quality and baking expertise that honors traditional techniques while maintaining contemporary relevance in Singapore's dynamic bakery landscape.
Based on 15 reviews
Out of 260 shops
Not enough ratings
Shameeni
I always loved the butter cream bun here. Unfortunately the batch I bought yesterday was not as good. Strangely, the buttercream had a sour taste. Not sure wat went wrong. It was a waste of money as I had to throw it away. To sour to eat. Hope the management look into this.
Capture Asia Photography
I wanted to make a comparison between PLQ and JEM outlet for the curry naan bread. First impression the shape is different at JEM outlet. i used the thong to pick it up and i can feel the dough is harder but the one at PLQ is soft. When i bite it, the dough from JEM is way thicker than the thinner dough in PLQ. The ingredients inside is salty at certain bite spot, less curry flavour. Kinda of sad the standard is inconsistent outlet to outlet. Think the PLQ shop is still the better one. No offence. Have a good day.
Christopher Noel
Today went to buy Rainbow Cake in the plastic transparent holder. Went to Cashier told slice 6 pieces. The Chinese sales person holding a mop to mop or finish ( don't know), attended to cut without WASHING her hand and didn't wear the PLASTIC HAND GLOVE. Her finger touched the tip of the Cake. While I paid $4.20, I advised her to wear gloves. She argued that using the knife and hand never touch the food item. This is my third observations without food safety handling. The Chinese sales persons are rude to customers. Advise the Owner TBC to teach them on proper Food Safety Handling and learn how to talk to Customers, even though is obvious they are "imported" people. Next time, will report to NEA and SFA. We are paying for the product not free handout.
fanny haya
bought the driest cake i’ve ever eaten throughout the years, and it’s so disappointing since it was a birthday celebration. It cost more than Four Leaves
Ju C
Very pathetic bread filling. Used to be good but quality went downhill in the last 1 year after change in staff. I will never patronize again.
edtayjb
I used to love The Bread Club, but nowadays I "struggle" to find nice things there. I'm saying that the bakes here are bad, I'm just saying that it's IMO losing its competitive edge with the tired selections that you can find at any bakery in the HDB heartland, but in a Mall setting, it's kinda underwhelming. That said, today I took away a Chocolate Ganache Cake. It was good, but nothing spectacular.
Jason Lim
Just besides the tai cheong bakery at JEM which I posted earlier, saw some cny cookies and tarts so decided to get some from here for my parents too. Average $14 - 21 per box ($21 for larger size). Huge variety to choose from and the bread/cake section is also neat and choices to choose from. Bread not that expensive though very normal price. Hope the business here also prosperity for 2022!
Eugene Low
I love their tiger skin cake rolls. It’s taste very good. The tiger skin is so soft.There are few flavours of small little cake in one cake and I try it one by one. Overall, love the tiger skin and small little coffee cake flavour the most! By the way, it is hardly to find tiger skin cake rolls are selling in the bakery shops.
Yue lun
Found a walnut chocolate muffin $1.80 here. Very rich in chocolate, moist and thick. Bit too rich for my liking. Good that I found one muffin here, I went to a lot of other bakeries but they dont sell it. I like that they have GrabPay here so I can earn points.
Gem cai
Lots of little snacks and old school style breads and cakes. I got the fruit cake which was sold in individual portions. Very oily and very sweet, just like how I remembered it to be. The Singaporean style fruit cake. A nostalgic little snack!
PENG HOCK NG
This is the first time buying bread from this company,The bread is soft and the cream is nice. What make is company different from other is the packaging they use unlike other which use normal plastic bags. This company use good quality packaging.I will buying from them again.👍
Xdd Shuaige
Best pineapple tart I tasted in my life. So buttery, pineapple jam so generous. Never had smth this good at this price ($16 for appro 26 pieces - s size, or $24 for appro 44 pieces, l size ) Never thought something with an unassuming packaging would taste so bloody good. Good price for SG CNY snacks also. I think taste even better than the msian ones I bought and tried (those with long queue) Affordable (for CNY snacks) and taste so out of this world. Really can eat finish all in one day. Mum forgot where she got these from and their packaging don’t have their logo, had to google maps this, luckily got a guy post CNY 2024 reviews and the bottle still same. If only they got website to order or social media feature this more. Really hidden gem. They also got samples to try at the left side of the store near the cashier. If don’t have the sample you want can ask the ladies. They opened new snake butter cookies just for me to try. Only durian couldn’t try. Abit wasted since the durian love letter only $11.80.
Ivan
Located at the basement of JEM. This newly opened bakery have a wide range of bread and cakes available.
Teck Min Lim
Their bread is very nice. I like their fried chicken bun the chicken was nice and bun is soft.
Princess T
The price is reasonable and the filing is a good portion. bread is soft and fluffy and cream not too sweet. Satisfaction reached. Loving this bread shop.
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