So Pho at JEM (unit #03-22, 50 Jurong Gateway Road, phone: 6734 7369, operating Monday-Friday 11:00am-3:00pm and 5:00pm-10:00pm, Saturday-Sunday 11:00am-10:00pm) delivers authentic, halal-certified Vietnamese cuisine in a spacious, chic environment designed for modern diners. The restaurant specializes in piping hot bowls of traditional pho—Vietnam's national dish featuring rich beef broth simmered with ginger, onions, star anise, fish sauce, and aromatic spices including Saigon cinnamon, roasted cardamom, coriander seed, fennel, and clove. Each bowl of pho represents hours of careful broth preparation, ensuring the distinctive Vietnamese flavors that have made this humble noodle soup a culinary cornerstone across Vietnam and increasingly beloved in Singapore. The broth quality distinguishes authentic pho from contemporary variations, and So Pho commits to this traditional preparation method honoring Vietnamese culinary heritage.
Beyond pho, So Pho's menu features nourishing Bun Noodles (vermicelli noodle salads), enticing Banh Mi sandwiches, delicate Summer Rolls, creative Vietnamese Pancakes, and the popular Vietnamese Drip Coffee served traditional style using a metal phin filter for slow, methodical extraction. The Coffee Jelly Ice Cream represents an innovative fusion reflecting Vietnam's evolved coffee culture. Pricing remains accessible at approximately SGD 12 per dish, making authentic Vietnamese cuisine achievable for diverse budgets. So Pho operates with delivery partnerships including Grab, Foodpanda, and Deliveroo, alongside takeaway and dine-in seating options accommodating varied customer preferences and lifestyles.
Located at JEM's third floor with convenient access from Jurong East MRT station, So Pho joins seven other Singapore locations representing expanding recognition of authentic Vietnamese cuisine. The spacious, chic dining environment provides comfortable seating for intimate meals, family gatherings, or casual lunch meetings. Halal certification ensures Muslim customers can confidently enjoy authentic Vietnamese cuisine. For those seeking genuine, affordable, well-prepared Vietnamese pho and complementary dishes honoring traditional Vietnamese cooking methods, So Pho at JEM delivers authentic flavors, accessibility, and cultural immersion in Vietnamese culinary traditions.