Love, Bonito at JEM is a fashion destination celebrating Southeast Asia's leading women's fashion brand, recognized for perfect Asian fit and affordable quality. Located at #01-42/56/57 of JEM shopping mall, the extensive store spans multiple units offering an impressive selection of contemporary women's clothing. Founded in 2010 as a Singapore-born brand, Love, Bonito has evolved into Southeast Asia's largest vertically integrated, omni-channel womenswear retailer. The brand's core philosophy centers on celebrating and uplifting Asian women through thoughtfully designed, beautifully made clothing that transcends seasonal trends.
Every piece at Love, Bonito is designed in Singapore by their talented team of designers and crafted in-house by skilled seamstresses who understand the nuances of Asian body proportions. The JEM collection ranges from casual everyday wear to elegant dresses, offering versatile options for modern Asian women. The store's curated inventory emphasizes quality construction, comfortable fabrics, and flattering silhouettes that work specifically for Asian figures. From timeless basics to statement pieces, Love, Bonito delivers fashion that is ready-to-live, not merely ready-to-wear, ensuring every purchase becomes a valuable part of your wardrobe.
The Love, Bonito JEM store is open Monday through Sunday from 11:00 AM to 10:00 PM, providing flexible shopping hours for busy lifestyles. The spacious showroom allows customers to browse, try on, and discover new pieces comfortably. With six physical stores across Singapore and a robust online presence, Love, Bonito continues its mission of making premium, Asian-fit fashion accessible and affordable. Visit Love, Bonito JEM to experience fashion designed specifically for Asian women, combining contemporary style with impeccable quality and exceptional value.
Please avoid this outlet. Particularly because of this staff, acts like she owns the shop. Never seen such rude person working in retail shop before. Avoid store like the plague, while you can.. Had a great day but mood totally ruined by such a creature. Had good experience all the time visiting other brands but this has to be the worst experience I’ve gotten from a retail store. Absolutely disappointed and hope your management can fix and teach how staffs should act towards customers and provide necessary customer service training.
Positive Reviews
RUI CHEN
I visited this store today to buy clothes, and I absolutely love this white shirt! The staff were very friendly, especially Cindy — she speaks great Chinese, helped me tidy the clothes, and was very attentive. I also want to thank the lovely receptionist who speaks Chinese; she’s beautiful and patiently communicated with me the whole time. Thank you for your warm help — see you next time!
jasline lim
Darweena is so professional and sweet . I love her service! She recommended me tops and pants for my photo shoot and my upcoming job. Instead of getting a to and bottom , in the end I had 5pcs 🥰 …
Lynn Hou
Just wanted to say a big thank you to Nasha and Elly for styling me today! 💕 Both of them were super sweet and patient, and I really loved how they picked out and recommended work outfits that suit me so well. They gave me so many fresh ideas on how to style my pieces, and I walked away feeling much more confident about my work wardrobe. Appreciate both of you for making the experience such a fun and enjoyable one!
KW K
Highly recommend Wang Wen of Jem Love Bonito. Excellent customer service and professional advice given for my Partner’s wedding. She was patient, professional and gave very good fashion tips and advice for my event and I really appreciate it. I am a happy customer and Wang Wen deserves to be recognised for her efforts. Please reward her or promote her. Thank you very much Wang Wen, you will go a long way.
Eve C
Excellent shopping experience. Served by Siva who passionately recommended clothes to me and also very friendly to help me do my IG story. Lb is fortunately to have such a good staff.
The clothes are always trendy, comfortable and easy to wear. Price point is friendly. Repeated customer.
Sueh Li Som
It's been awhile since I visited Love Bonito at JEM and I a great experience today! Your staff Siva was extremely friendly and helpful. She even encouraged me to make use of my rewards voucher, which I really appreciated. Her positive attitude made my shopping experience enjoyable!
deb w
Had a nice experience shopping at LoveBonito. Staff helped to get different sizes when asked. When purchasing, I requested for new items, one of the pieces didn't have new in store, and Siva assisted to check for online availability. She also helped to share other color options for pieces that I liked. Overall very attentive and great service. Made my shopping experience great. Thanks Siva :)
Judy -
This was my first purchase at Love Bonito and I’m glad to have been served by Ms Wani. She was very friendly, helpful, and patient. Even when I initially said I’d consider the items and didn’t buy right away, she still responded with a cheerful smile. I eventually went back to make my purchase, and I truly appreciated her excellent service.
Judith Liyu
I had a great shopping experience thanks to Siva who assisted me. She was incredibly helpful and attentive, taking the time to understand my preferences and helping me choose clothes and colors that really suited me. Her sense of style and honest suggestions made it so much easier to find outfits that I felt confident and comfortable in. It’s rare to come across someone so patient and genuine
AYU LEE
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I had a great shopping experience at Love, Bonito. I would like to commend Sales Assistant Atiqah for her exceptional service. I tried on several outfits and asked for advice multiple times, and she remained patient, friendly, and attentive throughout. Her suggestions on colours and outfit combinations really helped me find the right look. Truly appreciate her professionalism and warm attitude, thank you for making my shopping experience so pleasant! ❤️❤️❤️
Joyner Kum
Great experience very helpful staff especially Elly! She recommended a very good pair of pants :) very attentive and helpful! Excellent service.
Shoel Chen
I’d like to compliment Siva at Love, Bonito Jem for her wonderful help in styling an outfit for me. She patiently suggested different pieces and shared her honest feedback on what complemented me best. Thanks to her eye for detail and warm approach, I felt much more confident with my final choice. I truly appreciate her kindness and professionalism, which made my shopping experience such a pleasant one. Thank you, Siva!
Rachel Tan
Siva helped me at the counter today. She was responsive to my needs and helped me get discount for payment. Thanks for your service:)
Lisa Lee
Praise lynsee, praise lynsee, praise lyn see, praise lyn see, really super patient and responsible💓Loved my clothes so couldn't wait to put them on. They were very attentive to ironing them for me and will be buying clothes at your store in the future. Really credit (^ -^)👍 …
