iStudio JEM is Singapore's premier Apple Premium Reseller destination at Jurong East, offering the complete range of Apple products and accessories in a sophisticated boutique setting. Located at 50 Jurong Gateway Road in JEM mall, iStudio represents the pinnacle of Apple retail experience under the management of Elush Retail Group. Since 2007, when the company's first boutique opened at Changi Airport, iStudio has built a reputation as a trusted partner for customers seeking authentic Apple products, expert guidance, and quality accessories.
The store features an extensive selection of the latest MacBook models with Retina displays, Mac Mini, iMac Pro, iPad Pro, iPhone variants, Apple Watch, Apple TV 4K, AirPods, and comprehensive third-party accessories that perfectly complement Apple devices. The knowledgeable staff provide expert guidance to help customers select products that match their needs and integrate seamlessly with their existing Apple ecosystem. Beyond hardware, iStudio offers a curated collection of premium accessories designed to enhance functionality and aesthetic appeal while protecting valuable investments.
iStudio JEM operates daily from 10:30 AM to 9:30 PM, offering convenient access for Apple enthusiasts and technology seekers in Jurong East. The strategic mall location near public transport ensures easy accessibility for customers seeking authentic Apple products and professional assistance. With extensive product knowledge, genuine products, and a commitment to customer satisfaction, iStudio represents the authoritative destination for Apple solutions in the Jurong East community.
11st Sept Today at 12:00pm, the sales staff wearing spec “lady”int the store was extremely rude. When we enquired about the Apple Watch, she brushed us off in a very dismissive and unprofessional tone.
Is this the standard of service nowsday from Apple ?
Serene Yu
I visited iStudio at JEM on 27 Jun around 7pm and had a very unpleasant experience with one of the employees. The woman with nose ring was incredibly rude, dismissive, and arrogant when I asked for assistance.
She spoke to me in a condescending tone and made me feel unwelcome. Customer service should be a priority, but her attitude was completely unprofessional. Because of this interaction, I won’t be shopping here again and would caution others to expect poor treatment.
Aaron Peh
Super bad service and rude staff that is unwillingly to serve, seems like your staff is not happy working there then i suggest you should consider change your employee. Or else educate your staff. Don’t give us attitude like we customers owe you anything. It looks like there are so many other bad reviews about the staff, so aren't you going to do something about it?
Ocean Pacific
Surprising what kind of attitude the employee provides. I don’t expect smile or courtesy but her voice is way too loud, when I make enquiry she stare at me and reply rudely.
J T
If possible would give 0 star for the service. Was there to enquire about the price difference at other branch, but was treated rudely.The staff was so lazy to check the price when we asked for the exact amount and response us with ‘it is the same as the one you see”. When we asked about the price for a different model, she replied with the same answer. Please don’t work if you’re lazy. Terrible service.
Pin Lay Chi
Very poor service by the sales staff who sold us the iphone 16 pro. We wanted to get the black version for iphone 16 pro and the sales lady told us it was not available. Instead she offered desert color. After after my friend told her he did not want any others colors then she went to the storeroom to bring out a black iphone 16 pro 256 GB. So it seems that she knows she has the black color. She was keen to sell us the package which comprised of the tempered glass, the casing and the charger but we told her we did not need any. I wanted to use my lendlease voucher which amounted to $70 but it did not manage to go through and I did not know why. She did not offer help to check on how to use the vouchers. Throughout the whole transaction she was not friendly and service oriented. She looks relieved that my friend did not want to waste her time and told her it is fine not to use the vouchers. Prior to buying from this lady, the earlier service staff also did not appear to be service oriented. We went to check out why our lend-lease vouchers could not be redeemed and was told by the customer service at lendlease that the Istudio service staff could have called for help to assist in the redemption of the voucher. However the staff at istudio did not call for help at all. I have witnessed my vouchers being used various times at different shops and also had very good service from Don Don Donki staff when I only need to redeem a smaller amount. However our experience at istudio did not make us feel that we were customers but that we are doing them a favour by buying their products. Very disappointing experience and for an expensive product as well!! I hope the management can train the staff to handle customers in a more friendly and helpful manner.
Mishal
took almost 30mins to buy a pack of wired earphones, would be better if there were more cashiers
Xin Yi
Very bad service i encounter today. Went to get an iphone today and didn’t know there’s 11+% discount, confirm with the auntie sales women that i wanted that phone then she tried to sell us the charger but we rejected both the charger she recommend(she introduce 1 and we say its ok and then she introduce another one). Next, while paying she ask if we want to add-on $185 for the 2nd year warranty and we said no. Upon paying, she told us there’s discount so she used the calculator to press and say discount comes with the 2nd year warranty and $0.30 discount, so i say ok then proceed with the payment. After that, i went home and was seeing the website then i realise that the phone itself have 11+% discount AND DONT EVEN NEED TO BUY THE 2ND YEAR WARRANTY!!
The auntie just anyhow add-on the $185 for me and didn’t even tell me anything???? I wouldnt have know about this if i didnt check their online website that the phone is on discount itself!!!!
Just because she want her sales to be high and she wasted my $185????? I don’t even want to add-on $ for this 2nd year warranty…….
Yap
All the indifferent staff, we want to buy watches. There are no customers in the store. They are chatting and not even looking at us. Don't patronize this indifferent store.
Vky Razgy
Extremely poor service. It was my third time visiting this outlet in JEM. No acknowledgement of customers from Staff. Signage just at the entrance of the store says maximum 10 people in the store including staff, however no one was ensuring it. As I was waiting outside to enter, many walked in & out of the store adding to the numbers, reaching 14! And yet staff did nothing. Disappointed.
Positive Reviews
Josephfine Lee
Before leaving negative reviews, it’s good for us to pause and reflect on our own behaviour and attitude towards the sales personnel. When we point one finger at them, three are pointing back at ourselves. The golden rule still applies: treat others the way we would like to be treated.
I would like to sincerely thank Ms Keh Huang for her excellent service and patience. I purchased a MacBook Air 15" (higher spec) from her, and she also thoughtfully recommended a screen cover, notebook protector, and other useful accessories.
Knowing that I was a first-time MacBook user, she kindly helped me set up the device, connected it with my iPad and mouse, and even showed me simple tips like how to close an open app.
I’m truly grateful for her help. Keep up the great work, Ms Keh Huang!
Meow Ade
4 stars for the experience as I mentioned I wanted a Magic Keyboard but the sales lady showed me everything but the keyboard I want. I thought I remembered wrongly so I compromised with the wrong one. Later I found out what I want online and I returned to the shop (within15 mins after the purchase). They wanted me to top up initially but Sunny Hui is willing to void the wrong one for me and in the end I do not need to add on for my purchase. 5 stars for his service and professionalism. Pleasant experience overall :)
SG lee
My 2nd visit after yesterday when I went there to buy a logitec iPad air pro cover cum keyboard and a mouse.
Ms Peck Sian was nice to take out the set for me to take a look and explain to me the advantages and also to try out the mouse she is using, it maybe costly though but I believe in paying for good quality products.
Today, I went back to look for her for pencil for ipad and also a traveller charger. I trust her recommendation. Happy with my purchases. Thank you P.S. for your excellent service.
Others out there do not demonstrate or let you test that I have regretted after buying as it does not work well and waste of money.
Want to buy accessories, must get it from iStudio for better quality products. Ultimately it is worth paying more for quality.
Men in Black 2
I had a great experience with one of their staff Zheng Neng (ZN).
I was interested in buying the latest Apple AirPods Pro and he saved me tons of money with an even better recommendation.
Legit!
Diana Osman
A special THANK YOU to Sunny Hui as i managed to get my metal strap for my apple watch😃!
His customer service n patience with my fickle mindedness's was admirably appreciated..
His service is consistently exceeding my expectations.
I was completely impressed with his professionalism and even allow me to try on using his apple watch to ensure the watch strap fits my wrist..thank you again Sunny!!
Write a Review
Our Menu
Menu Images
Menu Highlights
iPhone
IPHONE 6
$648
4.7-inch Retina HD Display, 32GB, Gold
iPhone Bundle
IPHONE 7 PLUS 128GB
With Protection Option at $138. Includes complimentary gifts worth $248.90.
iPad
IPAD
New. Offers incredible display performance and apps.
IPAD WI-FI 32GB
$498
IPAD WI-FI 128GB
$648
IPAD WI-FI + CELLULAR 32GB
$698
IPAD WI-FI + CELLULAR 128GB
$848
MacBook Air
MACBOOK AIR 13 INCH
$1,328
1.6GHz dual-core Intel Core i5 processor, Turbo Boost up to 2.7GHz, 8GB of 1600MHz Memory, 128GB PCIe-based Flash Storage.
MACBOOK AIR 13 INCH
$1,619
1.6GHz dual-core Intel Core i5 processor, Turbo Boost up to 2.7GHz, 8GB of 1600MHz Memory, 256GB PCIe-based Flash Storage.
MACBOOK AIR 13 INCH I FASTER PROCESSING
$1,828
2.2GHz dual-core Intel Core i7 processor, Turbo Boost up to 3.2GHz, 8GB of 1600MHz Memory, 256GB PCIe-based Flash Storage.
Apple Watch
APPLE WATCH SERIES 1
$398
Monitor your health and stay connected.
APPLE WATCH SERIES 2
$548
Built-in GPS, water resistance.
APPLE WATCH NIKE+
$548
MacBook Pro
MACBOOK PRO WITH TOUCH BAR 13 INCH
$2,588
2.0GHz dual-core Intel Core i5 processor, Turbo Boost up to 3.1GHz, 8GB of 1866MHz Memory, 256GB PCIe-based SSD, Force Touch Trackpad.
MACBOOK PRO WITH TOUCH BAR 13 INCH
$2,788
2.4GHz dual-core Intel Core i5 processor, Turbo Boost up to 3.3GHz, 8GB of 2133MHz Memory, 512GB PCIe-based SSD, Four Thunderbolt 3 ports, Touch Bar and Touch ID.
MACBOOK PRO WITH RETINA DISPLAY 13 INCH
$1,848
2.7GHz dual-core Intel Core i5 processor, Turbo Boost up to 3.1GHz, 8GB of 1866MHz Memory, 128GB PCIe-based SSD.
MACBOOK PRO WITH RETINA DISPLAY 13 INCH
$2,188
2.7GHz dual-core Intel Core i5 processor, Turbo Boost up to 3.1GHz, 8GB of 1866MHz Memory, 256GB PCIe-based SSD.
MACBOOK PRO WITH RETINA DISPLAY 15 INCH
$2,788
2.2GHz quad-core Intel Core i7 processor, Turbo Boost up to 3.4GHz, 16GB of 1600MHz Memory, 256GB PCIe-based Flash Storage.
MACBOOK PRO WITH RETINA DISPLAY 15 INCH
$3,388
2.5GHz quad-core Intel Core i7 processor, Turbo Boost up to 3.7GHz, 16GB of 1600MHz Memory, 512GB PCIe-based Flash Storage.
MACBOOK PRO WITH TOUCH BAR 15 INCH
$3,388
2.8GHz quad-core Intel Core i7 processor, Turbo Boost up to 3.5GHz, 16GB of 2133MHz memory, 256GB PCIe-based SSD, Radeon Pro 450 with 2GB memory, Four Thunderbolt 3 ports, Touch Bar and Touch ID.
MACBOOK PRO WITH TOUCH BAR 15 INCH
$3,948
2.9GHz quad-core Intel Core i7 processor, Turbo Boost up to 3.8GHz, 16GB of 2133MHz memory, 512GB PCIe-based SSD, Radeon Pro 460 with 4GB memory, Four Thunderbolt 3 ports, Touch Bar and Touch ID.