Chagee Together

Chagee (霸王茶姬) at JEM brings a revolutionary approach to milk tea culture, representing the global expansion of a Chinese tea brand that has become a phenomenon across Asia and beyond. Founded in Yunnan in June 2017 by Zhang Junjie, Chagee has grown to operate over 6,000 stores worldwide while maintaining their commitment to quality and simplicity in every cup. The brand's name draws inspiration from ancient Chinese poetry, embodying a philosophy that emphasizes bringing people together through the shared experience of exceptional tea. At JEM, Chagee offers their signature milk tea experience featuring fresh-brewed whole-leaf tea combined with fresh milk, creating beverages that deliver authentic flavor without unnecessary additives or gimmicks that detract from the core tea experience.

The Chagee philosophy fundamentally challenges conventional bubble tea culture by intentionally excluding pearls, toppings, and artificial ingredients that commonly dominate the market. Their signature offerings focus entirely on the quality of tea leaves and the freshness of milk, allowing the natural flavors and aromas to shine without masking or overwhelming the palate. This minimalist approach resonates with health-conscious consumers seeking low-calorie beverage options that don't compromise on taste satisfaction. Each drink is freshly prepared to order, with baristas demonstrating genuine expertise in tea selection and preparation techniques. The brand strategically maintains limited menu options, allowing them to perfect their core offerings rather than overwhelming customers with unnecessary variety. This commitment to simplicity and quality represents a refreshing departure from increasingly complex bubble tea formulations that prioritize novelty over genuine quality.

Chagee at JEM serves as an accessible entry point into a tea culture that emphasizes connection, authenticity, and botanical appreciation. The brand's #CHAGEETOGETHER movement celebrates the philosophy that "people connect and forge relationships via a good cup of tea," transforming a beverage purchase into a social and cultural statement. Singapore serves as Chagee's Southeast Asia headquarters, making the JEM location particularly significant in their regional expansion strategy. Since reopening in Singapore on August 2, 2024, Chagee has established itself at premium locations including Plaza Singapura and Raffles Place, with the JEM outlet representing another convenient destination for those seeking authentic, quality milk tea. Whether you're a devoted tea enthusiast or simply seeking a delicious, healthier beverage option, Chagee at JEM offers an experience rooted in respect for the tea leaf and commitment to bringing people together through shared appreciation of quality.