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Quality products and services
SK Gold at JEM is Singapore's premier destination for 999 Pure Gold jewelry, representing Singapore's leading specialist in high-karatage gold craftsmanship. Located at #01-18 of JEM shopping mall, SK Gold is part of the renowned SK Jewellery Group, which has been creating beautifully crafted jewelry since April 2004. The brand specializes in making high-quality, authentic 999 Pure Gold jewelry accessible to modern women seeking investment pieces and personal adornments. Operating from 11:00 AM to 9:30 PM daily, SK Gold JEM combines traditional jewelry artistry with contemporary designs, appealing to customers of all ages and preferences.
SK Gold distinguishes itself through an unwavering commitment to pure gold purity and exceptional craftsmanship. Every piece combines artistic design with state-of-the-art technology and top-notch craftsmanship, creating jewelry that stands the test of time. The collection features the renowned 999 Pure Gold Bridal collection, offering stunning engagement rings, wedding bands, and anniversary pieces. Beyond bridal offerings, SK Gold showcases creative gift collections suitable for various occasions and celebrations. Each design reflects careful consideration of contemporary aesthetics while maintaining the timeless appeal that makes gold jewelry a lasting investment.
The SK Gold JEM showroom provides a sophisticated environment for exploring and selecting pieces that represent personal milestones and cherished relationships. The experienced staff offers expert guidance on gold purity, design selection, and maintenance, helping customers make informed jewelry choices. With its commitment to 999 Pure Gold excellence and prime location in JEM mall, SK Gold JEM serves as the trusted destination for discerning customers seeking authentic high-quality gold jewelry in the Jurong East area.
Based on 15 reviews
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Helmy Syafiq
Sales assistant Shavy, Had an amazing experience with SK Jem! Shavy was super friendly, patient, and professional throughout the whole process. She made everything smooth and stress-free. Definitely recommending her to anyone looking for great service!
Herbert Goh
Had a good experience purchasing gold with Mervyn, good service, patient fella and guided me through the whole process. Great service overall. Recommended!
Line Ng
I had the pleasure of being served by Jia En and was genuinely impressed by her professionalism and warmth. She is incredibly friendly, patient, and well-informed, taking the time to answer questions clearly and ensuring I felt confident in my choices. Jia En’s approachable nature and beautiful smile made the entire experience feel welcoming and stress-free. It’s rare to come across someone who balances genuine care with such a strong understanding of what they’re offering. She never rushed the process and made sure everything was tailored to my needs. Her ability to connect with customers and create a positive, pressure-free environment is truly commendable.
J
I was served by Lau Jia En and she was amazing! Super friendly and patient, not pushy at all. She gave me honest advice and helped me pick something I really love. Such a lovely experience! Definitely recommend looking for her 💕 …
Teck
Jo is patience and explain to us in details on the quality and workmanship of SK's gold jewellery. He is very knowledgeable in all the products and attended to us professionally throughout the buying session. Thank you
7Love
We extend our sincere gratitude to Jou, also known as Jia En, and the entire staff at SK for their invaluable assistance and support.
Lady D
Jia En has been very patient, seeking for items which are not in the showcases. Her patience pays off so it is a win win situation. She could close a transaction and i get what I really want. I went on to buy a few more items from her.
Janine kathryn
My visit to SK Gold Jem with Vyan and her other colleagues were so seamless and comfortable. They were very approachable and friendly - without feeling pressure to purchase any items. But nonetheless with their good help I found a great gift for a dear friend! ☺️
May Madi Aung
Jia En service was very good. She help to show us very nice jewellery. Had a very pleasant time here. will visit again.
Wy Koh
Great service by Mervyn and team. They took great efforts to help to find different designs of gold to match our budget. Two thumbs up to them.
Jason Koh
We came to buy some baby gifts and was very patiently and sincerely served by Shavy Lim, who took time to explain the best options to us within our budgets, and also current discounts available. Was a really pleasant shopping experience (:
Randy Ng
A huge thank you to Jo at SK Jewellery for the superb service. He was exceptionally patient, answered all our questions thoroughly, and clearly demonstrated his deep knowledge of the collection. He didn't just sell us a piece; he provided a fantastic, stress-free shopping experience. Top-notch service!
mR.13igfoot Laporatory
Big shout out to Mr Mervyn Sim for an exceptional customer service, my wife and I have a relaxing and comfortable conversation with him and have a smooth transaction with him without any issues. Recommended 👍🏻 …
Tian Xin Chua
Was finding a gold pendant for my mom and Sales Assiociate Don Wong helped me to find the last piece available. He also recommended me to some pieces that were on sale since they’re having 11.11 sales. It was a great experience!
Jasmine Thandar
very good service from Jia En. She showed me all the nice necklaces. And the discount was really good here. Will come again
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