Sen Sen Sushi by Don Don Donki at JEM (#03-27/29) represents the first-ever sushi restaurant venture by the popular Japanese supermarket chain, opening in July 2023 with impressive innovation and customer draw. This 134-seater restaurant on Level 3 of JEM features Singapore's first high-speed conveyor belt sushi service system, where ordering through QR codes results in food delivery via bullet train tracks directly to your table. Operating daily from 11am to 10pm, the modern sushi venue combines Japanese culinary excellence with entertainment dining, creating a unique experience beyond traditional sushi restaurants. The minimalist interior with warm wood accents provides sophisticated ambiance matching the premium offerings.
Sen Sen Sushi's operational excellence centers on conveyor belt automation and fresh ingredient quality. The bullet train delivery system adds entertainment value to the dining experience while maintaining food temperature and presentation standards. The menu offers diverse sushi selections appealing to various preferences and experience levels, from traditional favorites to creative contemporary rolls. The kitchen demonstrates professional sushi preparation techniques, handling fresh fish with proper temperature control and precise knife work. The efficient service system accommodates both individuals and larger groups, adapting to different dining needs. Premium ingredients ensure every plate delivers authentic sushi quality matching Japanese standards.
Sen Sen Sushi JEM provides an exceptional dining experience combining culinary excellence with innovative technology and comfortable ambiance. The spacious 134-seat capacity accommodates various group sizes, while the entertainment value of the bullet train delivery system appeals to all diners, particularly families with children. The convenient Level 3 location near Jurong East MRT ensures accessibility for regular and first-time customers. Whether seeking authentic sushi in a contemporary setting, celebrating special occasions, or introducing family to conveyor belt dining, Sen Sen Sushi delivers premium Japanese cuisine prepared with professional skill and presented with genuine attention to detail.
fish tasted rather fishy, shouldn't be, especially given the price point. this plate in the pic is almost $50. and, look at that jabara otoro cut, the fat is not trimmed off, I ate sushi for decade in sg and jp but was never served a cut like this. hard to chew and swallow. the pic featured in menu is a normal otoro cut. cutting corner and serving lazy cut like this is a really bad look.
service needs to be asked for. sat and wasn't served water. table has no menu and had to ask for it, no staff was looking at me so I needed to walk to cashier to ask.
very fishy smell in the restaurant, bad for appetite.
overall bad experience and wouldn't come again, and cannot recommend it to anyone.
Positive Reviews
nick yee
Fresh sashimi and delicious food here! Must try!
Clifton Phua
Fresh and excellent sushi - perhaps over-ordered on my end. The seats can be more comfortable though
Si Lei Agnes Goh
Surprised to know that Don Donki has its own restaurant right at JEM! We had a positive dining experience, ample space was catered for each customer and the menu offering was quite alright (but with more focus on raw sushi/sashimi). Prices were on par with casual dining restaurants but considered quite value-for-money for its rather generous portion sizes. Some areas of improvement will be grilled salmon head with teriyaki (suggest to offer plain/ship option) as it was completely drenched in the sauce, making it too sweet, and cake desserts lacked texture. In general, worth a visit if you’re looking for a fuss free Japanese food option!
Ee Ching Oh
Food was really amazing and exceeded my expectations! Really affordable given the quality of the food.
Salmon sashimi ($5.80) - fresh and served in thick cuts
Jap steamed egg w/ shrimp ($12.80) - silky chawanmushi topped with a copious amount of shrimp
Assorted tempura ($9.80) - batter was light and crispy, prawn was especially good!
Ordered via QR code and served by the automated sliding trains at the side of the table. Service was not the best despite the restaurant not being crowded - asked for a refill for our green tea but the staff proceeded to fill other guests’ cups first without acknowledging us.
Would definitely be back again - highly recommend to try the food!
Meditate Zen
I’ve always enjoyed Japanese food and have been trying different places for years. Many sushi chains have multiple outlets, but their food often feels average. At this outlet, however, the sushi stands out for being fresh and refined. Even small details, like individually sealed wasabi packs to preserve flavor, show their commitment to quality through their SOPs.
I had lunch here today, and while the prices are on the higher side, the service was quick. I ordered a lunch Don set, which came with a main dish, soup, and a layered cake for dessert. The portion was slightly small, but the quality made up for it. The layered cake deserves special mention—it was light, aromatic, and creamy, practically melting in the mouth. I’d rate this set 4.5/5.
I also tried the Tuna Tartare. It was fresh with no fishy taste and had a melt-in-your-mouth texture—adding a touch of wasabi elevated the flavor. I’d rate it 4/5. Another highlight was the sashimi assortment plate, especially the salmon, which was so fresh it didn’t need any sauce to shine.
Overall, SenSen Sushi at Jem is definitely worth visiting. If you’re a sushi lover, this is a spot you should try to experience the difference.
Emma Yuko CALIFORNIA WAX STUDIO
real good quality sushi restaurant. big menu. all the food we ordered were pretty amazing. definitely worth it.
Jack Tan
My first time here and saw pretty good reviews for the restaurant.
We ordered 2 sushi sets and some sashimi to share.
The sushi and sashimi are very fresh and delicious, I find the prices quite reasonable too.
We will come again.
Kai Ling
Very enjoyable meal. Found Okinawa set satisfying with warm comforting clam soup, chawanmushi aling with nice selection if sushi. Hotate was fulfilling. Added mentayko salmon and otoro. Happy with the thick cuts and freshness of fish.
소Leslie 레슬리
Didn’t have high expectations and was expecting something like supermarket sushi from Don Don Donki. But I was really surprised by the quality. The sushi was fresh, and the wagyu with uni was a nice touch. Definitely exceeded my expectations!
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Our Menu
Menu Images
Menu Highlights
Sensen Premium Sets
SENSEN PREMIUM SET (MIYABI)
$32.80
Sashimi/Bluefin Tuna Chutoro, Salmon, Yellowtail, Swordfish. Sushi/Bluefin Tuna Chutoro, Sea Bream, Salmon, Yellowtail, Red Clam, Red Shrimp, Tuna Tartare, Kani Tempura Roll
We use only fresh, raw uni with no freezing or processing. Delivered directly from the sea. It retains its natural sweetness, ocean fragrance, and melt-in-your-mouth texture. Free from preservatives like sodium bisulfite.
Other
STEAMED EGG (CHAWANMUSHI)
Steamed fresh in our restaurant, we serve it at the perfect temperature, ensuring it's never overcooked.
Menu Highlights
Assortment
SALMON SUSHI ASSORTMENT
$10.80
Fresh Salmon, Seared Fresh Salmon, Seared Salmon with Mentaiko Mayo, Seared Salmon with Teriyaki Mayonnaise, Fresh Salmon Belly, Fresh Salmon with Salmon Roe
Sushi
FRESH SALMON
$2.80
SALMON BELLY
$3.80
THICK CUT SALMON
$3.80
SALMON WITH SALMON ROE
$4.80
SEARED FRESH SALMON
$2.80
SEARED SALMON WITH MENTAIKO MAYO
$3.80
SEARED SALMON WITH TERIYAKI MAYONNAISE
$3.80
Rolls
SALMON ROLL
$3.50
Menu Highlights
Sashimi
SASHIMI ASSORTED
$8.80
(Tuna, Salmon, Scallop, Yellowtail, Red Shrimp)
FRESH SEA URCHIN WOODEN 100G
$88.00
TUNA AKAMI SASHIMI
$5.80
SALMON SASHIMI
$4.80
SCALLOP SASHIMI
$5.80
Tempura
ASSORTED TEMPURA
$9.80
(Shrimp Squid Crab Stick, Mushroom, Lady Finger)
SHRIMP TEMPURA
$4.80
SQUID TEMPURA
$4.80
CRAB STICK TEMPURA
$4.80
Steamed Dishes
JAPANESE STEAMED EGG WITH SHRIMP
$12.80
JAPANESE STEAMED EGG
$2.80
Grilled Dishes
GRILLED SALMON BELLY
$5.80
GRILLED SALMON HEAD WITH TERIYAKI SAUCE
$5.80
Soups
LITTLENECK CLAM MISO SOUP
$2.80
SEA LETTUCE MISO SOUP
$2.80
Appetizers
EDAMAME
$2.80
Menu Highlights
Sake
DASSAI39 300ML
$39.80
興祭39 300ml
HAKKAISAN 300ML
$25.80
八海山 300ml
MIO SPARKLING SAKE 300ML
$10.80
スパークリング清酒 300ml
SOU JYUNMAIGINJYO NAMA GENSYU (90ML)
$15.80
來純米吟釀無濾過生原酒
SOU JYUNMAIGINJYO NAMA GENSYU (150ML)
$26.30
純米的无法过生原酒
Drink & Alcohol
COCA-COLA
$2.50
コーラ 可口可乐
QOO WHITE GRAPE
$2.50
○○○自ぶどう 000葡萄味
MINERAL WATER
$2.50
财宝财宝
OOLONG TEA
$2.50
ウーロン茶 乌龙茶
GREEN TEA (COLD/HOT)
$1.50
綠茶(冷/温)
DRAFT BEER GLASS (PREMIUM YEBISU)
$11.00
生ビールグラス(プレミアムエビス)
JIM BEAM HIGHBALL
$9.00
ジムビームハイボール
Dessert
BAKED SWEET POTATO WITH VANILLA ICECREAM
$5.80
焼きいもブリュレ with アイス
ICE (VANILLA)
$2.80
アイスクリーム(バニラ)
ICE (CHOCOLATE)
$2.80
アイスクリーム(チョコレート)
ICE (MATTCHA)
$2.80
アイスクリーム(抹茶)
MILK CREPE (MILK CREAM)
$3.80
ミルクレープ(ミルククリーム)
MILK CREPE (TIRAMISU)
$3.80
ミルクレープ(ティラミス)
MILK CREPE (MATCHA)
$3.80
ミルクレープ(抹茶)
Menu Highlights
Roll
SEARED SALMON ROLL
$6.80
炙りサーモン巻, 火炙三文鱼卷
EBI TEMPURA ROLL
$6.80
えび天ぷら巻, 天妇罗虾卷
CALIFORNIA ROLL
$3.50
カリフォルニアロール, 加州卷
Don, Soup, Steamed Egg
BLUE FIN TEKKA DON
$16.80
本まぐろ鉄火丼, 蓝鳍金枪鱼铁火丼
THICK CUT SALMON DON
$14.80
厚切りサーモン丼, 厚切三文鱼丼
HOTATE DON
$15.80
ほたて丼, 扇贝片
BARA CHIRASHI DON
$13.80
ばらちらし丼, 什锦海鲜丼
JAPANESE LITTLENECK CLAM MISO SOUP
$4.80
あさり味噌汁, 蛤蜊味噌汤
SEA LETTUCE MISO SOUP
$3.80
あおさ味噌汁, 海带味噌汤
JAPANESE STEAMED EGG
$3.50
茶碗蒸し, 茶碗蒸
JAPANESE STEAMED EGG WITH SHRIMP
$12.80
えびたっぷり茶碗蒸し, 多鲜碗
JAPANESE STEAMED EGG WITH IKURA
$10.80
いくらだっぷり茶碗蒸し, 三文鱼籽茶碗蒸
Menu Highlights
Special Set
RECOMMEND OSHI SUSHI SET (SALMON, SHRIMP, CONGER EEL, PICKLED MACKEREL)
$6.80
A set of 4 Oshi Sushi pieces featuring Salmon, Shrimp, Conger Eel, and Pickled Mackerel.
Oshi Sushi
SALMON OSHI SUSHI
$3.50
PICKLED MACKEREL OSHI SUSHI
$3.50
STEAMED SHRIMP OSHI SUSHI
$3.50
CONGER EEL OSHI SUSHI
$3.50
Seared Sushi
SEARED WAGYU WITH SPRING ONION
$5.80
SUKIYAKI STYLE SEARED WAGYU
$5.80
SEARED WAGYU WITH SEA URCHIN
$8.80
SEARED CONGER EEL
$2.80
SEARED FLOUNDER FIN
$2.80
ABURI SHIME SABA
$2.80
SEARED SCALLOP
$3.50
SEARED SCALLOP TERIYAKI
$3.50
SEARED SCALLOP MENTAIMAYO
$3.50
SEARED RED SHRIMP
$4.80
Eel Sushi
CONGER EEL
$9.80
Menu Highlights
Gunkan & Roll
TUNA TATAKI
$3.80
まぐろたたき、花春拍多
SALMON ROE
$3.50
いくら三文鱼子
SEA URCHIN
$8.80
うに海
FRESH SEA URCHIN WITH IKURA
$9.80
うにいくら海三文魚子
TUNA MAYO
$2.80
フナマ拿魚沙律
CORN MAYO
$2.80
コーンマ沙律
TAKO WASABI
$2.80
たこわさび山八爪鱼
NATTO
$2.80
納豆納豆
INARI
$2.50
いなり味付腐皮
CHUKA WAKAME
$2.80
中華わかめ 中华特菜
CHUKA LIDAKO
$2.80
中華いいだこ 中华短
CHUKA HOTATE
$2.80
中華ほたてひも 中华帆立貝
CHUKA KURAGE
$2.80
中華くらげ 中华海丝
TUNA ROLL
$3.50
火铁火卷
SALMON ROLL
$3.50
生サーモン巻 三文魚春
CUCUMBER ROLL
$2.80
きゅうり巻
KANPYO ROLL
$2.80
かんぴょう巻
Menu Highlights
Assortments
SASHIMI ASSORTMENT
$8.80
(Tuna, Salmon, Scallop, Akaebi, Yellowtail)
Sashimi
SALMON SASHIMI
$4.80
生サーモン刺身
SCALLOP SASHIMI
$5.80
ほたて刺身
TUNA AKAMI SASHIMI
$5.80
本まぐろ赤身刺身
OCTOPUS SASHIMI
$5.80
たこ刺身
SALMON BELLY SASHIMI
$5.80
生サーモンとろ刺身
Specialty
SEA URCHIN IN PALLET (100G)
$58.00
板うに
Menu Highlights
Promotional Items
EBI TEMPURA INANIWA UDON
$5.90
IKA TEMPURA INANIWA UDON
$5.90
EBI TEMPURA ROLL
$5.90
ABURI SALMON ROLL
$5.90
SAKE PROMOTION
$59.00 each
Enjoy a side of Edamame with every Sake you order
Menu Highlights
Sashimi
SASHIMI ASSORTMENT
$8.80
(Tuna, Salmon, Scallop, Akaebi, Yellowtail)
TUNA AKAMI SASHIMI
本まぐろ赤身刺身
SALMON SASHIMI
$4.80
生サーモン刺身
SCALLOP SASHIMI
$5.80
ほたて刺身
OCTOPUS SASHIMI
$5.80
たこ刺身
SEA URCHIN IN PALLET (100G)
$58.00
板うに
SALMON BELLY SASHIMI
$5.80
生サーモンとろ刺身
Menu Highlights
Lunch Sets
SENSEN LUNCH SET A
$18.80
Sushi 4pieces, Udon, Japanese Steamed Egg, Dessert
SENSEN LUNCH SET B
$18.80
Chirashi Donburi, Udon, Japanese Steamed Egg, Dessert
SENSEN LUNCH SET C
$18.80
Fresh Salmon Donburi, Udon, Japanese Steamed Egg, Dessert
SENSEN LUNCH SET D
$18.80
Bluefin Tuna Akami Donburi, Udon, Japanese Steamed Egg, Dessert
Uses Koshiibuki Rice from Niigata Prefecture, a famous rice production area in Japan. Extremely fresh rice that has been polished in the store is used to make sushi rice. 日本の米の名産地『新潟県』のこしいぶきを使用しています。店内で精米した、鮮度抜群のお米を酢飯にしています。
VINEGAR
The special vinegar in sushi rice is blended with Japanese Rishiri kelp soup stock, 2 kinds of red vinegar, and rice vinegar. 日本産利尻昆布の出汁の旨み、2種類の赤酢と、米酢をブレンドした特製寿司酢で、酢飯を作っています。
TUNA
Uses extremely fresh bluefin tuna. Bluefin tuna with red flesh and strong flavor is a top-class sushi ingredient among the tuna species. 鮮度抜群の本マグロを使用しています。キャプロとはクロマグロのことで。マグロ類のなかでも、赤身の色や風味が濃く最高級の寿司ネタです。
SALMON
Uses Norwegian salmon that has been airlifted while maintaining freshness thorough temperature control. Characterized by a bright orange color, a smooth texture, a slight sweetness, and umami (the hidden fifth taste). 日徹底した温度管理で鮮度を保ったまま空輸した、鮮やかなオレンジ色で、なめらかな食感と、わずかな試みと旨みがです。
