Love & Bravery at JEM embodies the contemporary spirit of Singapore's fashion-forward women through thoughtfully designed, locally-born apparel that combines comfort with style. Located at #02-49 of JEM shopping mall, the store represents a Singaporean brand success story, established in 2005 and expanded internationally to Malaysia and Indonesia while maintaining strong online presence. The boutique operates Monday to Wednesday 11am-8:30pm, Thursday to Saturday 11am-9pm, and Sunday 11am-8:30pm. Love & Bravery's collections reflect the brand philosophy of creating distinctive, ready-to-wear staples in modern silhouettes that transcend seasonal trends, addressing the practical and stylistic needs of the contemporary woman in Singapore's tropical climate.
The thoughtfully curated collections at Love & Bravery JEM feature versatile wardrobe staples designed for everyday wear combined with statement pieces suitable for special occasions. The brand focuses on premium quality construction with natural fabric choices that suit Singapore's tropical climate while maintaining sophisticated aesthetics. Product offerings extend beyond apparel to include unique purses, bags, and accessories that complement and complete the brand's overall design philosophy. Each piece undergoes careful design consideration, ensuring garments deliver on the brand promise of comfort without sacrificing style or fashion-forward appeal. The collections reflect continuous design evolution responding to customer preferences and contemporary fashion trends.
Love & Bravery's JEM location showcases the brand's commitment to the local Singapore market while celebrating its growing international presence across Southeast Asia. The store environment creates an inviting shopping atmosphere where customers can browse leisurely and access knowledgeable staff for styling advice and garment selection. The brand's success is reflected in expanding retail locations throughout Singapore and online presence through major e-commerce platforms. At JEM, customers discover locally-designed fashion that celebrates the modern woman while maintaining the quality standards and style sensibilities that have earned Love & Bravery recognition as a premium local brand. The convenient JEM location makes quality Singaporean fashion accessible to Jurong East residents seeking locally-produced alternatives to international brands.
If zero star was an option, I would have used that. Terrible service and they cheat you into purchasing and refuse to refund even though you have not even worn or taken new clothing OUT of the package. Keep insisting on store credit when clearly I would not want to shop here again with the rubbish customer service. They also do not inform you of the store policies. No one would purchase if the store was upfront with it's policies. They pick and choose their treatment of what they would like to do depending on who you are. Reading the other reviews now shows me what a mistake it was giving this place a chance. Such a scam. Do not shop here.
Edit: Hi Love and Bravery staff, giving a generic reply or trying to respond as if you bothered to give a chance does not work. As you can see from all the previous reviews, it is all authentic experiences which you have tried to write off as if you are concerned. Terrible staff employed on top of policies aimed to scam your money.
King
I called twice to confirm the stock and asked the staff to keep the shirt for me before asking my husband to collect. Arrived there and they told him it was out of stock. It is fine but what’s with the rude attitude? Im a long time customer but will never visit this shop again
Jamie Loo
gotten some comfortable and pretty tops and dresses the 2 times I've been here, but the customer service is really subpar. one retail staff was condescending, rude, and rolled her eyes at me when i tried to walk into the fitting rooms without informing her first, but did a complete 180 when we ended up buying almost $200 worth of clothing LOL. definitely need to improve on the customer service.
Clarissa Lin
Bad customer service that the staff on 6jul don't even bother to smile and assist customer to fitting room.
Doris Kwoh
It’s stated very clearly that each customer can bring in max 4 pieces of clothings to try at the fitting room. But the staffs allowed the customers to come out and get a few more pieces to try on top of the 4, they already took in. When there’s actually a queue outside the fitting room. What’s e point of saying that max 4 pieces are allowed?
Jessica V.L
Staff turned me off so bad, I walked away without purchasing- visited 22 Dec 5pm.
Asked for help in the dressing room to switch sizes and staff said “sorry you’ve to re-queue” though I didnt see anyone in the “queue” but she insisted “oh she (the customer apparently in the queue) is shopping around”.
1) How could you allow preferential treatment for some customers to not queue physically? For the record, I (and the lady before me) stood there in line for our turn. I cannot imagine everybody in an “invisible” queue- wouldn’t that be a mess for such a small store?
2) max pieces per fitting =4. I had less than 4 pieces so it doesn’t make sense at all that she refused to let me switch sizes for 1 piece.
Never coming back again. For a brand which started out online, a physical presence is supposed to strengthen your brand, unfortunately in this case it was value destroying.
reeve zhang junhao
Pasar malam auntie has better customer service.
Bad customer service. Seem like the bad reviews here are true. Just experience the staffs customer service. Not sure she's the owner or branch manager (she seem a bit senior) here, she do has a bad attitude. My wife was queuing for the fitting room but she had just crossed over the stop line just to take a look whether any available empty room but the "owner/manager" had shouted at her in a bad tone. Really disappointed. I had decided not to purchase anything here. You may want to skip this place if customer service is important to you.
To the owner: Do educate your staffs, customer service do makes a big different!!
Positive Reviews
Piglets Carousell
I had a lovely experience at the store today - bought my first piece from LAB, the Evita dress in wine.
Thank you Georgia for your lovely assistance! She offered to check for my requested sizes and colours even without me having to ask.
Benedict Correya
A well-curated boutique offering a lovely selection of modern, chic women’s apparel. The store carries a balanced mix of casual, workwear, and dressy pieces that appeal to women looking for both style and comfort. Whether you're shopping for a relaxed weekend look or something elegant for a dinner outing, you’re likely to find something that suits your taste. The designs feel current yet timeless, making them suitable for different age groups and occasions.
Irene
I discovered Love & Bravery by chance during a TikTok live in May, where I saw the model try on the Vera Pleated Wide Leg Pants. I visited the nearest store at JEM to try them on. Although the pants had launched some time ago (I’m unsure of the exact date, as I only recently started following the brand), I was pleasantly surprised to find they were still in stock.
The team manages inventory well. I was able to purchase the Vera pants with ease and have since consistently secured items from subsequent launches.
This is a refreshing change from other brands, where new arrivals often sell out on launch day, limiting in-store purchase opportunities.
fei shan Leong
Experienced a very warm and helpful service from Cherry that provide her best service and solution to help on issue regarding misunderstand that usually 10-10 discount item is not refundable. She manage to negotiate as for goods exchange on store directly and speed up the refund process as fast as possible. Many thanks for her assist and definitely will have more purchase with love and bravery.🙏 🙂
Leia Tan
I had a fantastic experience with Xinying today in the store. She was incredibly helpful with sizing and provided assistance with kindness and patience. Quality customer service is hard to find, and today I truly experienced it. Thank you, Xinying! I will definitely be back.
CCmemorabilia Style
Dear Felicia & Team
I would like to take this opportunity in writing this compliments on your exceptional customer service.
It was really a wonderful experience knowing your services. It is always a nice catch up interacting with you both on listening to each and every customers query with a smile and then providing a valid solution to their questions. You and your team truly deserve an appreciation for your patience.
I would like to extend my heartiest compliments to you for handling my queries so well and giving me the appropriate solution by helping me making a genuine decision. I am sure that each and every client who has in touch with you and your team must be having the same experience just like me.
Your professional attitude of dealing with your customers deserves an appreciation. I once again would like to thank you for giving me such a wonderful customer service experience without fail and I wish that your professionalism should maintain the same in long run also.
The customised kind gift made with love from you ladies were really amazing. Hope to have you ladies assisting us soon again!
Yours truly,
CC
alicia soh
Went to Jem outlet on Saturday 14 Sept, the sales girl Andreas was very helpful and friendly, very attentive to my needs there. She help me to decide on which colour suits me and help me along the way.
Very happy with the service by her and will come back again! Thank you andreas 😊😊
K Vivi
Thank you so much to the staff by the name of Ivy at the JEM branch for helping me to steam the clothes on the spot as I needed it urgently on the day.
