Lee Hwa Jewellery at JEM is a prestigious fine jewelry destination in Jurong East, representing decades of excellence in contemporary diamond and gold jewelry design since its founding in 1970. Located at Level 1, #01-49 of JEM mall, Lee Hwa is recognized as one of Asia's leading contemporary fine jewelers, bringing sophisticated European design sensibility to Singapore's jewelry market. As an exclusive distributor of world-renowned brands including De Beers Forevermark, Niessing, and Fabergé, Lee Hwa offers unparalleled access to prestigious jewelry collections.
The boutique features an impressive selection of fine jewelry including diamond engagement rings, wedding bands, and statement pieces crafted from premium materials including 19k Purple Gold, the world's first artisanal solid purple gold perfected through Italian craftsmanship. Lee Hwa's signature collections including Destinée, The Perfect Diamond, and exclusive brand partnerships ensure customers find sophisticated pieces for every occasion. The knowledgeable team provides expert guidance on diamond selection, certification, and jewelry investment, helping customers make informed decisions about their most precious purchases.
Lee Hwa Jewellery JEM operates daily from 11:00 AM to 9:30 PM, offering convenient access for Jurong East customers seeking fine jewelry services. The strategic JEM location near public transport ensures easy accessibility for customers seeking investment-quality jewelry and professional consultation. With a 50-year heritage of excellence, exclusive brand partnerships, and commitment to fine craftsmanship, Lee Hwa represents the authority in contemporary fine jewelry for the Jurong East community.
Visited and purchased our engagement ring at JEM outlet.
Great Service, great knowledge on product. Our salesperson, Tay Soon Lee was very patience with us. very efficient and super friendly. Highly recommended!!
Christina Sun
Shirley was extremely patient and helpful with my selection! She was very willing to cater to my questions! Would recommend this outlet
Lita Lita
I am having a pleasant experience at Lee Hwa JEM, serve by Chai Xiao Thong, she was really nice and friendly
sandi
Shirley Leo is so amazing. So charming and easy to talk to. Totally recommended 🫶🫶 …
Lily Cheah
I am very happy with the service by Chai Xiao Thong @ Lee Hwa Jewellery at JEM when I made my purchase. Great job.
Huang Huiting
I was delightly served by Xiao Thong to purchase a farewell gift for my colleague. She was very patient, professional, knowledgeable and even offered free cleaning services for my other jewelries. I am very impressed with her level of service, which is hard to find elsewhere. Highly recommend Lee Hwa Jem if you are looking out for gold jewelries, and rest assured that you will receive high quality service experience by Xiao Thong and team.
Jane Tan
I always go to Shirley for jewellery advice because she’s truly honest and client-focused. She never pushes for a purchase unless it’s something I really need and she always tailors her recommendations to my style and situation. What I appreciate most is that she’s not salesy at all, her approach is about putting clients first and helping you make the right choice, not just making a sale. Highly recommend her if you want genuine guidance and trust in your jewellery decisions.
Stefi Cheong
We walked into the store on 9 Sept just to browse, with no intent to buy - but the service from Tay Soon Lee completely changed that! He was incredibly patient, attentive, and knowledgeable. He took the time to understand our preferences and suggested jewellery sets that truly suited our taste and style. Thanks to his guidance, we found pieces we genuinely loved. Excellent customer service without any pressure - happy with the purchase and the great overall experience!
Josephine Tan
First time going into Jem Outlet. Shirley service is totally awesome. No pressure when purchasing and she’s always smiling. She doesn’t mind letting my mum try a lot of design, using her professional eyesight to help my mum get something that suit her and within our budget.
Definitely will be back to purchase any thing if we need. 🙏🏻
李欣
Buying gold for mom, such a wonderful experience, thank to Shirley Leo service . Will come. Back again for her
filzah somsudin
Pleasant experience at Lee Hwa at Jem. Friendly staff. Shirley was very patient and attentive! No hard selling, she recommended items as per what I was looking for!
Nur Shaheerah
Tay Soon Lee is a kind, friendly, dedicated and caring staff. He is knowledgeable and gives useful insight to rings. Definitely look for him at Lee Hwa JEM.
Shinagawa Prince
The sales team was friendly, knowledgeable, and approachable, making the whole experience smooth and pleasant. Special thanks to Shirley Ieo for her excellent support and professionalism!
Divyasree
I recently visited Lee Hwa JEM and I was thoroughly impressed with the exceptional customer service provided by Katherine and Sebastian. From the moment I entered the store, they made me feel welcomed and valued. Katherine was incredibly knowledgeable about the various pieces, patiently answering all my questions and offering insightful recommendations based on my preferences. Sebastian was equally attentive, ensuring that I was comfortable throughout the entire experience. Together, they made my visit seamless and enjoyable, providing a personalized experience that went above and beyond. I highly recommend this store, and I’ll certainly be returning thanks to Katherine and Sebastian's outstanding service.
Wong Adel
Served by friendly staff, Kelly Kang with good positive customer service. With her good suggestion & recommendation, pick the right gift for my friend. Impressed by her cheerful smile always, keep up your good job👍👍 …