Fresh Beauty Kitchen at JEM offers contemporary beauty and wellness solutions through Fresh's innovative approach fusing natural ingredients with time-honored beauty rituals, creating products that deliver sensorial indulgence combined with proven efficacy. Operating from Unit #B1-K43 with convenient daily hours 10:00 AM to 10:00 PM and accessible phone contact at 6339 0714, the JEM store provides comprehensive beauty information, personalized product recommendations, and expert skincare guidance within a welcoming retail environment. Fresh creates modern beauty alchemy by meticulously combining innovative natural ingredients—including sugarcane derivatives, antioxidant botanicals, and revitalizing plant extracts—with science-backed formulations addressing contemporary skin concerns. The brand emphasizes that effective beauty combines natural ingredient integrity with advanced cosmetic science, creating products that feel luxurious while delivering measurable, visible results.
The Fresh collection encompasses complete skincare solutions addressing cleansing, treatment, moisturization, and protection needs using natural ingredient systems validated through dermatological research and consumer testing. Product lines address specific concerns including sensitive skin, aging skin, hyperpigmentation, and oil control, with each formulation reflecting Fresh's philosophy that beauty should feel indulgent, nourishing, and genuinely effective simultaneously. The JEM store provides detailed product information, personalized skincare consultations, and honest recommendations ensuring customers select items matching their specific skin types, concerns, and preferences. Fresh products appeal to beauty-conscious consumers valuing transparency regarding ingredients, proven efficacy, and the sensorial experience of using beautiful products delivering visible skin improvements.
Fresh Beauty Kitchen at JEM represents Jurong East's destination for beauty enthusiasts seeking natural, effective skincare products that honor both skin health and the sensorial pleasure of meaningful beauty rituals within daily routines.
I have been shopping at Fresh Jem since the pop up store days, the service level was impressive in the past, you get good advice, personalized service where staffs will help to make the best of your purchases. Despite the changes, I still swear by the only 2 products that I loved and stock up as much as I can for simple reasons, my Jem membership, Fresh points, BD discounts and double points bonuses all happens in December.
Today, marks the end of me using Fresh. I am utterly disgusted by the attitudes of the staffs. I walked in today past 9.30pm, there was only one staff in the outlet and I enquired on the promo available as I was keen on the luggage. The staff mentioned 3000 points is required to redeem and I request to check on my points balanc. She kept repeating about no stock for 500points redemption and if I top up next level higher points redemption they have no stock as well.
Not sure if she is rushing to close the store she seemed to be in a rush. I had to sternly told her, I just want to know how much I need to top up to get the bags, I am not there to redeem any thing. I am in need to do some purchase to add more points.
Another staff walked out of the store room and the other staff asked her about the luggage points redemption and she just blantly mentioned the promo redemption for the luggage is over.
I am very disappointed and walked out and will no longer be using Fresh product. I appreciate the service rendered had made me made other better products options.
Simone Lim
Went to redeem sample kit for their new product as I am a member. However, upon entering the shop and stating my intention, the staff immediately claimed that I was here the week before (which was not true). I told the staff to check my member record to verify. She did it reluctantly but apologized shortly after that as she found out she made a mistake (probably mistook me for someone else but doesn't everyone look somewhat similar in masks these days?).
My suggestion to management is to send the respective staff for some customer service refreshment course. Bad experience @ Fresh Beauty Kitchen (Jem).
Positive Reviews
Farah Abdul Shukor
I went for the workshop and it was fun and interesting to learn from the staff was really nice. Respects to Lauren and ladies for the service.
Haley A
I've been to Fresh in JEM twice since I arrived in Sing 2 months ago. Both times I was assisted by Claire, who is very helpful and personable. She took the time to explain things to me about the products, special offers and the loyalty tiers. I felt comfortable speaking with her. My second trip included a workshop about skincare and the hydration levels of the Fresh Soy Face Cleanser, which is my favourite product. Good to know it really is keeping my skin hydration levels high! On both occasions I was given a drink: tea the first time, a matcha mix and warm water the second time. Excellent customer service and all of the staff are very cheerful and polite I would recommend Fresh products to anyone and this particular store is outstanding. Thank you to all, especially Claire! Tina L.
Sandy Ong
Michelle has displayed patience and good customer service to the walk in customers. She served with heart and had good product knowledge :) happy purchase ! Keep it up 👍🏻 …
Cher Cher
Michelle is a very patient and helpful staff. She listened to my concern with utmost attention and answer all my doubts. Most importantly, she is not pushy. I feel so comfortable when she is serving me. She’s all smiley and gives off a happy vibe.
kiyo
I went here for a ‘Fresh Perspective Skincare Workshop’ today and it was so intriguing. I came here with an open mind, not expecting too much from the workshop but i was beyond impressed with the session! I got to learn so much about my skin, how to take care of it, and i got to try out many ‘Fresh’ products. Furthermore, they even gave us tea to drink which i enjoyed a lot. The most memorable part was where Lauren used an example of iodine and the kombucha essence to show about skin oxidation. In the end, i got to bring home a mini night trial kit. Lauren made the session so much more enjoyable and him sharing his experience with ‘Fresh’ products made me understand more about their products! Overall, i enjoyed my experience here and would definitely recommend it to other people :))
Doreen Chioh
Had a great experience at the Jem store yesterday, the advisor Louren is very patient to explain the products he recommended for my skin condition and kind to give a facial to show me the effect. Many thanks to Louren and will return to this store for future purchase.
Qi Wee Teo
i had a great experience today at the fresh store JEM, the advisor was very kind and patient with me. she also sprayed a perfume on my package, hope someone from fresh can let me know what scent it is because it smells amazing 💕 …
Jie Liu
The service provided by Agnes was excellent, making it a very pleasant shopping experience. Previously, I always purchased Fresh products in Hong Kong, but this was my first time buying Fresh in Singapore. I will definitely return to this store for future purchases. It was truly wonderful!
Angie Lee
My friend and I recently attended a skincare workshop and had an absolutely fantastic time, thanks in no small part to Louren! He was incredibly patient and thorough, guiding us through the skincare routine step by step. Louren’s clear explanations and friendly demeanor made the entire experience both enjoyable and educational. We particularly appreciated that he didn’t push us to make any purchases or hard-sell products, which made us feel comfortable and focused on learning. We left with newfound confidence in our skincare knowledge and truly valued Louren’s genuine approach. Highly recommend seeking out Louren if you’re looking for expert guidance and a fun, engaging experience!
Tcp
I would like to commend the exceptional service provided by Michelle, who served me at the shop. She was very friendly, patient, and recommended products that suited my skin. If the products turn out to be good, I will definitely return to the shop, hoping that all the customer representatives are as wonderful as her.
Divya Radhakrishnan
Louren from Fresh outlet in Jem was amazing. Helped me choose the perfect gift for secret Santa. On top of that was kind enough to gift wrap it in the most meaningful way. Thank you so much Louren. Merry Christmas!!!!
Andy Choo
Michelle is a very knowledgeable and professional advisor on the different uses for the individual products. She is most patient with our queries and never shy away from sharing more of her knowledge with us. Message to the management - you have a professional and driven employee. Seems like you have done something good, somewhere and somehow. Keep it up!
Shaun Ow Yeong
I would like to offer my compliment to Kasper at Fresh@JEM. He was very friendly and patient with my enquiry; besides being knowledgeable about the products. He did not try to hard sell anything to me. It was a pleasant shopping experience and I am very happy with my purchase of the black tea overnight mask. Thank you.
