Location:
Quality products and services
smöoy at JEM (#03-07) represents Spain's leading authentic frozen yogurt brand now operating in Singapore, bringing over 95 years of ice cream artisan heritage to the Southeast Asian market. This premium frozen yogurt chain offers a revolutionary concept with weekly flavor rotations and low-fat ice cream formulations prepared using Spanish expertise and quality standards. Located at 50 Jurong Gateway Road, smöoy operates daily from 11:30am to 9:30pm, providing convenient access for dessert enthusiasts seeking authentic Spanish-style frozen yogurt alternatives to standard options. The outlet has quickly established itself as a destination for quality-conscious customers valuing genuine craftsmanship.
smöoy's unique product offerings showcase the brand's commitment to quality and innovation. The frozen yogurt base features four distinct flavor profiles: natural yogurt, special yogurt with fruit infusions, chocolate, and cream—all formulated as low-fat, high-fiber, and gluten-free options. The extensive topping selection includes crispy marshmallows, cookie chunks, and smöoy's signature imported Spanish homemade sauces, allowing customers to create personalized flavor combinations. The regular flavor rotations ensure repeat customers always discover new exciting options. Pricing is competitive, with Natural Frozen Yogurt starting from S$5.90 and the Maxi Takehome option (1L plus 6 toppings) priced at S$19.50, providing excellent value for premium products.
smöoy JEM offers a sophisticated frozen yogurt experience distinguishing itself from typical ice cream shops through authenticity and quality focus. The knowledgeable staff assists customers in selecting combinations matching personal preferences and dietary requirements. Whether you're an existing frozen yogurt enthusiast seeking authentic Spanish quality or someone discovering this innovative dessert category, smöoy delivers premium products prepared with the expertise and standards developed through nearly a century of ice cream mastery.
Based on 15 reviews
Out of 260 shops
Not enough ratings
Swan Gyi -SG
The food is good but the customer service is really bad. No proper answer to a question and anyhow put. Makes the actual order bad and overly sweetened. I was asking for what the topping was and the server just put it in and don’t care.
Crumpled Nomad
Brought the kids here for desserts. Personally, I found their yogurt too sweet for my liking, but my kids loved it. There’s quite a fair bit of selection for the flavors of the yogurt compared to competitive brands. The toppings were similar though. My kid had the white chocolate and I tried it. Personal opinion is that the quality not as good as the green competitor for the white chocolate. A good seating area within the yogurt cafe, about 8 tables as I can see. But as the floor is white in colour, it’s pretty stained when I was there at the yogurt cafe. Other than that, a comfortable environment.
Jeraldine
I went into the branch and the staff - Lize said "Halo I just mopped the floor!" Showed me a very black face! There was no signage at all. Am I supposed to know they just mopped the floor? Attitude sucks. Please avoid at all cost
TFF TFF
Disappointed. Been patronising this outlet for years. I ordered a cup of mixed flavours but the staff wh9 served us made the wrong order and never apologise when I repeated my order was a mixed flavour. She gave us the 'i already prepared the order already' look and asked what topping I want. The staff also looked stern and moody when asking for others. But the other lady staff (wearing glasses) who collected payment was friendly and smiley. Would advise customers to double confirm their orders especially if its mix flavours.
Joella Cheng
Staff were very rude and were reluctant to serve us and they were unfamiliar with the reward deals. They gave attitude and the yoghurt was not presented properly and they rolled their eyes.
Min Dy
Yummy goodness. Green and natural yogurt is perfect. Strawberry and mango will ‘wake’ you up
Su Myat Lin Tun
cool place! love the popping bobas. a bit on the pricy side but still worth the money and the countless memories made in this place 😁👍 …
wanxuan wang
I absolutely love Smooy yogurt with fruits! The natural yogurt is perfectly creamy and not too sweet, and the fresh fruits such as grapes and strawberries add a juicy, natural burst of flavour. It’s the ideal treat on a hot day or when I need a quick pick-me-up. I especially appreciate how light and healthy it feels—satisfying my cravings without the guilt. Highly recommended for anyone who loves a tasty and wholesome dessert!
Charlotte Tan
Really glad that Smooy serves both yoghurt and non yoghurt ice cream which allows my sis and me to enjoy a good cup of customised ice cream to our liking. The non yoghurt ice cream has two flavours, vanilla and chocolate. We tried the chocolate and the ice cream is very smooth and tasty👍😃
TY Ong
first time trying and pleasantly surprised by it! the belgian dark chocolate sauce was really nice and i really enjoyed the taste of the froyo as well. will def visit again!
Gokila Vani
A popular frozen yogurt chain originated in Spain and has extended globally, including outlets in Southeast Asia. Smooy offers frozen yogurt as a low-fat probiotic rich alternative to ice cream. Great for people looking for a guilt free dessert 😁😁. Yogurt is tangy, light and overly sweet. Wise variety of toppings and sauces. The place is big and clean. Modern looking. Service is generally pleasant.
J J
Helpful, friendly and efficient staff who patiently answered our questions about their wide variety of toppings. Melon seasonal flavour is very nice! Boba is the popping type, not chewy. Do note that most of the sauces are incredibly sweet, which makes the cut fruit and yoghurt seem more sour by comparison.
tia
Love smooy! Have been eating this for years now. The texture isnt too thick so its so enjoyable:)) I love the sauces a lot :)
Anthony Lim
First time visit after seeing the good reviews. My boy say 5 star review when he is still eating away. So its a must try!
Candice Tan
First time here and the kiddos love it! wide range of toppings and the kids love the sweet treats like mini marshmallows and gummy bears! The availability of ice cream and yoghurt flavours is great. clean and spacious seating area:) staff are friendly and patient too.
Original Frozen Yogurt, crushed caramelized dutch cookies, lentis color crunchy chocolate buttons, crushed oreo, lemon pie, crispy mix rice crisp chocolate balls, chocolate chips
Natural strawberries and kiwis, natural smöoy, orange slush and wild berries.
Very smöoy, brown smöoy, muesli, nougat and crunchy peanuts.
Ivory smöoy, strawberry slush, lentis, choc and colour MIX.
Natural smöoy, assorted fruit and special smöoy.
Choose your smöoy, choose your freezer and choose two toppings.
Brown smöoy, cold milk, peanut and milk jam.
Natural or special smöoy, watermelon slush and natural pineapple.
Natural smöoy, orange slush and natural kiwi.
Natural smöoy, cold milk, natural strawberries and banana.
Choose your smöoy, choose your freezer and choose two toppings.
brown smöoy, cold milk, peanut butter and chocolate chips.
natural smöoy, cold milk, natural strawberries and banana.
natural smöoy, cold milk, blueberry and acai sauce
natural smöoy, cold milk, passion fruit and mango sauce
natural smöoy, cold milk, matcha
Choose your smöoy and choose two toppings
+1 topping
+2 toppings
+3 toppings
30 photos