Jane Wong
Items are not fresh and yet pricey. Simple crackers also cannot get it right. Sad
A display of various types of cashews with price tags at a shop called Seeds of Joy.
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Seeds of Joy JEM
Location:
Quality products and services
Services
Offers delivery
Seeds of Joy at JEM offers Singapore's finest fresh nuts, superfoods, and dried fruits sourced from highly accredited suppliers worldwide, with products oven-baked fresh daily in local kitchens without artificial additives. Established in 2002, Seeds of Joy has built a reputation for uncompromising quality, commitment to wholesome ingredients, and respect for nutritional integrity that guides every production decision. The brand philosophy recognizes that truly healthy snacking requires genuine ingredients, careful sourcing, and production methods prioritizing nutrition over processing convenience or cost reduction. Seeds of Joy produces oven-baked nuts without adding oil, salt, sugar, or preservatives—an approach that requires superior quality source nuts and careful temperature management but delivers nutritional products genuinely supporting health-conscious consumption. The JEM location represents their strategic presence in major shopping destinations, with additional outlets at Plaza Singapura, VivoCity, Changi Airport, and supermarket partners throughout Singapore making Seeds of Joy accessible across diverse neighborhoods.
The Seeds of Joy experience centers on customizable nut bar options that empower customers to curate their personal healthy snacking combinations reflecting individual taste preferences and nutritional priorities. This customization approach recognizes that diverse customers possess different preferences regarding nut varieties, dried fruit selections, and snack combinations. The store features a comprehensive selection of freshly prepared nuts in various forms—whole nuts, lightly roasted variations, and specialty preparations—allowing customers to build snack combinations optimizing personal satisfaction. The dried fruit selection complements nut offerings with flavor variety while providing additional nutritional benefits through natural sugars, fiber, and micronutrients. The superfoods category includes items addressing specific nutritional interests including protein-rich options, omega-3 sources, and antioxidant-focused products. Every product available reflects Seeds of Joy's commitment to sourcing from accredited suppliers worldwide, ensuring quality standards regardless of specific origin.
Shopping at Seeds of Joy JEM combines health consciousness with genuine enjoyment of sophisticated snack experiences that transcend basic nuts into curated wellness products. The daily freshness commitment ensures that products available in the store represent recent production runs rather than aged inventory gradually deteriorating in nutritional value. The customizable nut bar model appeals to health-conscious individuals seeking control over ingredients and specific nutritional targets through personalized snack composition. With seven outlets spanning west (Jurong) and east (Changi) Singapore plus presence in prominent locations and supermarkets, Seeds of Joy has demonstrated successful scaling while maintaining quality commitments. For those serious about healthy snacking without artificial ingredients, processing, or additives that compromise nutritional integrity, Seeds of Joy at JEM offers premium nuts and dried fruits produced with genuine respect for both flavor and health considerations.
Operating Hours
Open
Closes in 12h 21m
Monday
9:30 AM - 10:30 PM
Tuesday
9:30 AM - 10:30 PM
Wednesday
9:30 AM - 10:30 PM
Thursday
9:30 AM - 10:30 PM
Friday
(Today)
9:30 AM - 10:30 PM
Saturday
9:30 AM - 10:30 PM
Sunday
9:30 AM - 10:30 PM
Overall Rating
2.6
/
5
Based on 14 reviews
Mall Ranking
#243
Out of 260 shops
Category Ranking
Not enough ratings
Negative Reviews
C Y Chia
when I purchase at Changi Airport don’t have this issue was so crunchy and fresh . First time purchase from JEM outlet , turns out to be STALE ! Hope management can do something about it ! I will be back to JEM and purchase again !
Don Chan
They used to priced their nuts by 100gms.. Last nite went to the outlet in jem again, saw the price tag of $3.60 for macadamia nut. At payment I was charge $12 for 200gms! Guess what, $3.60 per 60gms instead of usual 100gms. So pls read their price tag carefully and dun assume they priced their nut all at 100gm... There are some in 70gms too... Business tactic?
Phoebe Pang
1st time buying a mix pack of NUTS & Cranberries (choice selected by myself) @ Jem branch yesterday (price abit higher which I think it should be fair if it's fresh). But to my disappointment... I open & have a try of the NUTs & almost faint... the NUTS (walnuts & cashew already have a smell/taste of overdue (dun know how I shld call it... Hokkien is call "chao pu" already). The only lucky thing is that the Cranberries still taste fine & ate up all & throw away all the NUTS (really waste of money). Seller, please take note not to sell NUTS that is not fresh which will stop people from going into the store again to waste our money.
Charlotte Lee
Althou i said i want 60g of pecan at 3.60, (thou want to try the quality 1st),the lady asked if i can take more when she weigh. Said yes as i dun to get lousy service or c black face from the lady. Ended up paying more than what i expected. I thou if you work there, u shld hav e good estimate of the weight. N not v friendly service too. Will not go again.
Guenther Stolz
This place is cheating their customers.all nuts advertised at 3.6 SGD. Only in fine print it mentions that it is for very tiny quantities. Was there thinking to get around 10 dollars worth of nuts. In my shock it turned out to be 32 SGD!!!! It is clearly a rip-off
DS
Most nuts are price at $3.60 in bold lettering. When I paid for th3 purchases , I learnt that $3.60 is for.40gm , some at 60gm and 100gm . This is deceptive marketing . Totally dishonest !
tc
WATCH THE PRICE TAGS. They are NOT $ per 100g. Some items priced per 60g some per 90g, etc and, fyi, the prints are small. Don't understand why they can't just make it simple i.e. $ per 100g. To me, this kind of price labels is rather confusing & perhaps misleading.
Positive Reviews
ยวน โทฮ (Linuxer)
Within fairprice xtra near exit
Yvonne Tay
I have been buying from Jem outlet for at least 6 years now. Though the price is a bit expensive, I get quality and fresh nuts. I have good experience at Jem outlet except for the Vietnamese lady stationed at this outlet. She is unfriendly and annoying. Lately I have not seen her around, hopefully not to see her again. My 2 last purchases were in Jul. The sales lady (sounds like a Malaysian) at this outlet was very helpful and friendly. I want to thank Fen, she is very resourceful and gracious to help me box and deliver the nuts to my colleague on his birthday. Thank you, Fen!! 😍🥰
wing loong Poon
Helpful staff and fresh item
Lila krishnan
I went to this outlet on May 10th, intending to buy pecans, but the salesperson informed me about a macadamia offer: buy 500g, get 500g free. So, I decided to take advantage of the offer. However, instead of selecting from the display counter, the salesperson retrieved a large 1kg packet from inside, claiming it was new. I trusted him and didn't inspect it further. Later, I realized the macadamia wasn't as fresh and crunchy as usual. This is the first time I've been disappointed with this store. I've been buying nuts here for many years, and they've always been fresh and crunchy. I advise against opting for offers that seem suspicious.. Instead of deceiving customers with offers, why not sell items at a discounted price with a tag indicating they're nearing expiry? Taking away 1star for this incident.
Lingzhi Li
Located just outside the payment area for ntuc jem. You can try the nuts before buying!
J Ang
Delicious snacks and excellent service by the Uncle Jackie. Definitely worth it when there is a discount.
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