Premier at JEM represents the shopping destination of choice for discerning Jurong East residents seeking comprehensive retail excellence in Singapore's suburban landscape. Located within JEM, Singapore's third-largest suburban mall featuring 250 retail units across 580,000 square feet, Premier embodies convenience and quality selection. JEM's strategic position at the intersection of Jurong Gateway Road and Boon Lay Way, with direct MRT interchange station access, positions Premier as an accessible retail haven for thousands of daily visitors. The mall's status as a premier lifestyle hub combining mid to mid-plus shopping with entertainment, functionality, and experience represents a revolutionary approach to suburban retail that transcends traditional shopping center operations.
JEM's diverse tenant mix includes major retailers and specialty shops, complemented by entertainment venues and dining establishments. The shopping environment extends beyond traditional ground-floor retail through six levels of strategically designed spaces accommodating 250 units. Green spaces and rooftop gardens tiered across levels 5 through 7 create the innovative JEM Park cascading sky park concept, establishing an urban oasis within the suburban setting. This comprehensive retail ecosystem enables customers to discover fashion, electronics, home furnishings, dining, entertainment, and specialty products within one convenient location. The mall's opening on June 15, 2013 attracted immediate success, with over 10,000 visitors during the inaugural period.
Premier at JEM benefits from the mall's continuous evolution and strategic position serving Jurong East's growing residential population and commercial activity. Major retailers including IKEA Jurong, FairPrice Xtra, Shaw Theatres, Don Don Donki, H&M, UNIQLO, and Kopitiam Food Hall anchor the diverse retail offering. The convenient MRT access transforms Premier into a regional shopping destination, attracting customers beyond immediate vicinity. JEM's innovative green space integration and sky park concept create distinctive environmental aesthetics distinguishing it from conventional suburban malls. At Premier within JEM, customers discover diverse shopping possibilities combined with entertainment, dining, and leisure experiences reflecting modern expectations for comprehensive lifestyle retail destinations.
